European e-commerce intelligence

The state of European e-commerce, market by market.

Up to 35 countries sized in € and ranked by growth — plus payments, delivery, search & trust per market. One clear picture, free.

No spam. Just the data · built by the team behind E-SHOP.REPORT
35
European markets tracked
700 bn €
Combined B2C turnover
Ukraine +25.0 %
Fastest-growing market
Sourced 2025
Eurostat · EuroCommerce · national data

Europe's e-commerce in one view

Click a column to sort. Hover a country or a row to connect the map with the numbers. Markets ranked by B2C online turnover; growth is the latest year-on-year change.

Market B2C turnover Growth
United Kingdom 150 bn € ▲ +3.4 %
France 112 bn € ▲ +6.0 %
Germany 94 bn € ▲ +6.0 %
Spain 68 bn € ▲ +9.0 %
Italy 59 bn € ▲ +9.0 %
Poland 43 bn € ▲ +8.0 %
Netherlands 36 bn € ▲ +6.0 %
Belgium 17 bn € ▲ +6.0 %
Switzerland 16 bn € ▲ +3.5 %
Sweden 13 bn € ▲ +7.0 %
Romania 12 bn € ▲ +18.0 %
Norway 12 bn € ▲ +7.0 %
Austria 11 bn € ▲ +6.0 %
Denmark 7.8 bn € ▲ +7.0 %
Czechia 7.7 bn € ▲ +5.0 %
Ireland 6.7 bn € ▲ +6.0 %
Finland 6.2 bn € ▲ +7.0 %
Ukraine 5.3 bn € ▲ +25.0 %
Hungary 4.8 bn € ▲ +8.0 %
Portugal 4.1 bn € ▲ +9.0 %
Greece 3.1 bn € ▲ +9.0 %
Bulgaria 2.5 bn € ▲ +18.0 %
Slovakia 1.8 bn € ▲ +8.0 %
Lithuania 1.2 bn € ▲ +7.0 %
Croatia 1.2 bn € ▲ +9.0 %
Slovenia 860 mn € ▲ +9.0 %
Serbia 846 mn € ▲ +12.0 %
Estonia 800 mn € ▲ +7.0 %
Iceland 700 mn € ▲ +7.0 %
Latvia 700 mn € ▲ +7.0 %
Albania 540 mn € ▲ +12.0 %
Moldova 464 mn € ▲ +15.0 %
Bosnia and Herzegovina 420 mn € ▲ +10.0 %
North Macedonia 350 mn € ▲ +12.0 %
Montenegro 150 mn € ▲ +12.0 %

Sources: Eurostat, EuroCommerce, national e-commerce associations & market research. Figures in €, latest available year. Methodologies differ slightly between countries — use for market context. Complete pan-European data is for 2024; the full 2025 report is due in September 2026.

What AI reads from the data
  • Ukraine (+25%), Romania & Bulgaria (+18%) are the fastest-growing markets — Eastern Europe is where momentum is strongest right now.
  • UK (€150bn), Germany (€93.6bn), France (€112bn) are huge but growing at just 3–6%; competition is fierce and customer acquisition costs are high.
  • Spain & Italy (both +9%) offer a sweet spot — large markets with above-average growth, worth serious attention.
  • Practical move: Prioritise Eastern/Southern Europe for expansion if you want growth headroom; enter Western Europe only with a clear differentiation strategy and deep pockets.

The opportunity map

Every European market plotted by growth and size (bubble = online shoppers). Fast-growing markets sit to the right, big markets sit high — the sweet spot, fast & not yet saturated, is where your next expansion bet lives.

Bubble size = online shoppers · dashed lines mark the European median growth & size · click a market type in the legend to show or hide it. Each market's full opportunity profile — spend per capita, % of GDP, spend per shopper — is unlocked in the free report.

Europe's fastest-growing markets

Where demand is accelerating right now — year-on-year growth of online retail.

Ukraine +25.0%
Romania +18.0%
Bulgaria +18.0%
Moldova +15.0%
Serbia +12.0%
Albania +12.0%
North Macedonia +12.0%
Montenegro +12.0%
Bosnia and Herzegovina +10.0%
Portugal +9.0%
Greece +9.0%
Croatia +9.0%

The money map: where Europe's online spending sits

Every market as a tile sized by its online-retail turnover and coloured by growth. At a glance: the biggest tiles (the West) are mostly blue — slow — while the green, fast-growing markets are still small. That gap is the opportunity.

Tile size = B2C online-retail turnover · colour = year-on-year growth (green = fast, amber = mid, blue = slow) · hover for exact figures.

Where the growth is: East vs West

Online retail grouped by region — bar length = how fast the region is growing (weighted by market size), with total market size alongside. Emerging Europe is expanding several times faster than the mature West.

Eastern Europe 6 bn € +24.2 %
South-East Europe 18 bn € +16.6 %
Southern Europe 134 bn € +9.0 %
Central Europe 59 bn € +7.6 %
Northern Europe 42 bn € +7.0 %
Western Europe 442 bn € +5.0 %

Room to grow: who isn't shopping online yet

Each market by online adoption (how many already shop online) and growth — bubble = population. The top-left corner (low adoption, fast growth) is the biggest untapped runway: lots of people about to move online.

Left = fewer people shop online yet (more headroom) · up = faster growth · bubble = population · dashed lines = European medians · click a group in the legend to show or hide it.

Market attractiveness scorecard

We rank all 35 markets for expansion — one score blending growth, untapped headroom, market size and purchasing power. Here's a blurred preview.

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Where should you expand next?

Pick the market you already sell in — we'll rank your best expansion targets by attractiveness, with a bump for markets close to home.

🔒 Your full personalized plan

All 34 markets ranked for your store — plus the entry playbook for each: which payment methods, carriers & marketplaces to set up.

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Country profiles — how each market really buys

Population, online shoppers, and the payment methods, delivery options, search engines, price-comparison sites, marketplaces & trust platforms that dominate each market. This is a preview — the free report unlocks every method and platform per country.

United Kingdom 150 bn €▲ +3.4 %
68.4M people
Payments
Card 🔒🔒
Delivery
Royal Mail 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
PayPal appears in ~66% of online checkouts and 1 in 4 adults used BNPL in 2024, led by Klarna.
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France 112 bn €▲ +6.0 %
68.9M people80% shop online
Payments
Carte Bancaire 🔒🔒
Delivery
Colissimo 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
The domestic Carte Bancaire network handles ~2/3 of card payments and pickup-point delivery is very popular.
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Germany 94 bn €▲ +6.0 %
83.6M people81% shop online
Payments
Pay by invoice (Rechnung) 🔒🔒
Delivery
DHL 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Invoice (Kauf auf Rechnung) is the #1 payment method and DHL is overwhelmingly dominant in delivery.
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Spain 68 bn €▲ +9.0 %
49.1M people71% shop online
Payments
Card 🔒🔒
Delivery
Correos / Correos Express 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Star market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Mobile P2P app Bizum has surged past 27M users and is rapidly entering online checkout.
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Italy 59 bn €▲ +9.0 %
58.9M people56% shop online
Payments
PayPal 🔒🔒
Delivery
BRT 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Star market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery still matters (~11% of orders) and Feedaty is favoured for its Trovaprezzi integration.
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Poland 43 bn €▲ +8.0 %
36.5M people70% shop online
Payments
BLIK 🔒🔒
Delivery
InPost Paczkomaty (lockers) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Star market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Allegro leads (>50% share) — a rare EU market where Amazon is not #1; ~83% pick parcel-locker delivery.
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Netherlands 36 bn €▲ +6.0 %
18.0M people94% shop online
Payments
iDEAL 🔒🔒
Delivery
PostNL 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
iDEAL dominates checkout (~70%+ of online transactions) and local champion Bol.com outranks Amazon.
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Belgium 17 bn €▲ +6.0 %
11.9M people79% shop online
Payments
Bancontact (Payconiq) 🔒🔒
Delivery
bpost 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Domestic Bancontact/Payconiq saw 2.5 bn+ payments in 2024; shops must offer at least two delivery options.
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Switzerland 16 bn €▲ +3.5 %
9.1M people86% shop online
Payments
Pay by invoice 🔒🔒
Delivery
Swiss Post (Die Post) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
TWINT dominates mobile payments (~70% online) and pay-by-invoice is a major trust signal.
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Sweden 13 bn €▲ +7.0 %
10.6M people89% shop online
Payments
Swish 🔒🔒
Delivery
PostNord 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Klarna was born here — invoice/BNPL plus instant-pay Swish dominate checkout.
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Romania 12 bn €▲ +18.0 %
19.0M people60% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Sameday easybox (lockers) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Star market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
eMAG is the dominant marketplace and cash on delivery still leads (~half of all orders).
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Norway 12 bn €▲ +7.0 %
5.6M people93% shop online
Payments
Vipps 🔒🔒
Delivery
Posten / Bring 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Vipps is near-universal (~75% of the population) and Finn.no is the dominant local marketplace.
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Austria 11 bn €▲ +6.0 %
9.2M people73% shop online
Payments
Pay by invoice (Klarna) 🔒🔒
Delivery
Österreichische Post 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Pay-by-invoice (Kauf auf Rechnung) is culturally huge and Geizhals is the dominant comparison engine.
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Denmark 7.8 bn €▲ +7.0 %
6.0M people91% shop online
Payments
MobilePay 🔒🔒
Delivery
PostNord 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
MobilePay is used by ~90% of Danes and dominates both online and in-store checkout.
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Czechia 7.7 bn €▲ +5.0 %
10.9M people84% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Zásilkovna (Packeta) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery (dobírka) is still #1, and ~40% of orders go to pickup points and parcel lockers.
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Ireland 6.7 bn €▲ +6.0 %
5.4M people95% shop online
Payments
Debit card 🔒🔒
Delivery
An Post 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
About 96% of Irish internet users shopped online in 2024 — the highest rate in Europe.
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Finland 6.2 bn €▲ +7.0 %
5.6M people82% shop online
Payments
Online bank link (Trustly/Paytrail) 🔒🔒
Delivery
Posti 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Mature market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Online bank e-payments still lead (~57% of transactions); Verkkokauppa.com holds ~40% of electronics.
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Ukraine 5.3 bn €▲ +25.0 %
38.0M people
Payments
Privat24 / monobank apps 🔒🔒
Delivery
Nova Poshta (~28,600 lockers) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Star market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Nova Poshta dominates last-mile (480M parcels in 2024) with Europe's largest single-country locker network.
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Hungary 4.8 bn €▲ +8.0 %
9.5M people68% shop online
Payments
Card (Simple/Barion) 🔒🔒
Delivery
Foxpost (lockers) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Law requires offering the state post (MPL) as a delivery option; cash on delivery is still very common.
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Portugal 4.1 bn €▲ +9.0 %
10.7M people61% shop online
Payments
MB WAY 🔒🔒
Delivery
CTT / CTT Expresso 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
MB WAY has overtaken Multibanco references as the most-used online payment method.
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Greece 3.1 bn €▲ +9.0 %
10.4M people68% shop online
Payments
Card 🔒🔒
Delivery
ACS Courier 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Skroutz is the dominant product-discovery hub — listing there is essential for any Greek e-shop.
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Bulgaria 2.5 bn €▲ +18.0 %
6.4M people51% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Speedy 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery is the #1 payment method, collected via Econt/Speedy offices and lockers.
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Slovakia 1.8 bn €▲ +8.0 %
5.4M people79% shop online
Payments
Card 🔒🔒
Delivery
Packeta (Zásilkovna) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cards lead but cash on delivery (dobierka) stays strong; the Heureka-tracked market was ~EUR 1.84 bn in 2024.
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Lithuania 1.2 bn €▲ +7.0 %
2.9M people65% shop online
Payments
Card 🔒🔒
Delivery
LP Express (Lietuvos paštas) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Niche market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cards lead but ~65% of stores still offer cash on delivery; Paysera is the big local e-wallet.
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Croatia 1.2 bn €▲ +9.0 %
3.9M people62% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Hrvatska pošta 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Parcel-locker networks passed ~2,000 units in 2024 and Croatian Post hit a record 17.5M parcels.
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Slovenia 860 mn €▲ +9.0 %
2.1M people67% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Pošta Slovenije 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery is still the single most-preferred payment (~40%) despite cards leading overall.
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Serbia 846 mn €▲ +12.0 %
6.6M people62% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Post Express (Pošta Srbije) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
KupujemProdajem (C2C classifieds, 3M+ users) is the most-visited shopping site; buyers are very price-sensitive.
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Estonia 800 mn €▲ +7.0 %
1.4M people77% shop online
Payments
Bank link (Swedbank/SEB/LHV) 🔒🔒
Delivery
Omniva (lockers) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Niche market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Bank-link payments are ~80% of online checkouts and parcel-locker delivery is the norm.
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Iceland 700 mn €▲ +7.0 %
389 444 people
Payments
Card (debit-heavy) 🔒🔒
Delivery
Pósturinn (Iceland Post) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Niche market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
A tiny, card-centric market with no real local marketplace or price-comparison portal.
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Latvia 700 mn €▲ +7.0 %
1.9M people70% shop online
Payments
Bank link (Swedbank/SEB/Citadele) 🔒🔒
Delivery
Omniva 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Niche market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Parcel-machine delivery and bank links define checkout; 220.lv is the leading local store.
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Albania 540 mn €▲ +12.0 %
2.4M people41% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Posta Shqiptare 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery dominates (online banking ~15%); Gjirafa leads retail and ~71% of orders are mobile.
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Moldova 464 mn €▲ +15.0 %
2.4M people
Payments
Cash on delivery (ramburs) 🔒🔒
Delivery
Poșta Moldovei 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
999.md classifieds (~300k daily visitors) is the biggest marketplace; cards are only now overtaking cash.
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Bosnia and Herzegovina 420 mn €▲ +10.0 %
3.2M people50% shop online
Payments
Cash on delivery 🔒🔒
Delivery
BH Pošta (BH PostExpress) 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery still leads (~46%) but card payments (~43%) are nearly level; OLX.ba is the top site.
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North Macedonia 350 mn €▲ +12.0 %
1.8M people56% shop online
Payments
Card 🔒🔒
Delivery
Makedonska Pošta 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cards led payments (~46% in 2024) and the market is the region's fastest-growing (~40% CAGR).
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Montenegro 150 mn €▲ +12.0 %
623 327 people45% shop online
Payments
Cash on delivery 🔒🔒
Delivery
Pošta Crne Gore 🔒🔒
Search & market
SearchGoogle
Comparison sites🔒 in report
Trust & reviews🔒 in report
Marketplaces🔒 in report
Opportunity
Rising market
Spend per capita🔒 in report
E-commerce % of GDP🔒 in report
Cash on delivery remains common and most demand is cross-border (AliExpress/Amazon/eBay).
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Leave your e-mail and we'll send you the complete 35-market dataset — market sizes, growth, and the full payment / delivery / search / comparison / trust profile for every country. Free, unsubscribe anytime.

  • All 35 European markets, sized in € and ranked by growth
  • Every market's top payment methods, carriers, comparison sites & marketplaces
  • Where demand is rising — spot expansion opportunities
  • Built by the team behind E-SHOP.REPORT analytics

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Frequently asked questions

Quick answers from the benchmark — every number below comes from the data on this page.

How big is European e-commerce?
Across the 35 European markets tracked by ecommerce-report.eu, consumers spend roughly €700 billion a year online (B2C online retail, latest available data). Western Europe holds most of the volume, while the fastest growth is in the East and South-East.
What is the largest e-commerce market in Europe?
The United Kingdom, at roughly €150 billion in B2C online turnover a year, ahead of France (about €112 billion) and Germany (about €94 billion). Spain (~€68 bn), Italy (~€59 bn) and Poland (~€43 bn) follow.
Which European e-commerce market is growing fastest?
Ukraine, at about +25% year on year, followed by Romania and Bulgaria at around +18%. As a region, emerging Eastern Europe grows roughly five times faster than the mature West — about +24% vs +5% a year.
How do European customers pay online?
Very differently in every country: Poland pays with BLIK, the Netherlands with iDEAL (about 70% of transactions), Germany and Austria prefer pay-by-invoice, Switzerland uses TWINT, and cash on delivery still leads in Romania and much of the Balkans. A local payment method is a conversion requirement, not a nice-to-have.
Which marketplaces dominate European e-commerce?
Amazon leads most of Western Europe, but local champions win elsewhere: Allegro in Poland (over 50% of the market), eMAG in Romania, Hungary and Bulgaria, bol.com in the Netherlands and Belgium, and Skroutz in Greece.
Is this data free to use and cite?
Yes. The benchmark is free to cite under CC BY 4.0 with a link to ecommerce-report.eu. The raw dataset is downloadable as CSV, and the full 35-market report — every payment method, carrier and marketplace per country — is delivered free by e-mail.
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